Malin’s Interview with Limerick Leader

It has been a busy few months for the Director of Modig Corporate Services that has resulted in the business leader feature in the Business Section of the Limerick Leader. Thanks to Nick Rabbits for bringing up this opportunity to tell more about the business and work-life balance Malin is determined to implement to maintain healthy for the next 12 months and beyond!

Malin Kelly branched out on her own after growing tired of not having any flexibility


TELL us a little bit more about Modig Corporate Services.

Modig is a foundation health and safety company. We have approached the beginning of the company from a very traditional way with regards to training and health and safety services. From the start of it, I looked at it from the perspective of people focusing on health and welfare. That was focused more on workers behaviours and people’s attitudes. On that basis, we work nationwide with different clients in different sectors, delivering health and safety and welfare services. We have five members of staff, and the company was founded back in 2013. We started in Shannon Town before applying to come into Nexus Innovation Centre.

How many clients do you have?

It varies, but we have around 30 clients as a base. We work more in the multi-national and public sector. A lot of pharmaceutical companies come to us. Our client base includes Teleflex in Annacotty, Zimmer in Shannon, the Office of Revenue Commissioners and a couple of the county councils. The name Modig is my mother’s maiden name. It is a Swedish word meaning “brave”, so it represents a very positive translation.

What does your role entail?

For me as the owner of the company, I don’t tend to just do one thing. It just tends to be all of them!

Where were you born and raised?

I was born and raised in the south-west of Sweden, near city called Helsingsborgs. Now I live on a farm in west Clare. I live with my husband Joe, I have three children, Emma, who is 15 – going on 25! – Isabella, who is ten and Philip who is eight.

How did you get to where you are today?

I completed my primary and secondary education before moving into cheffing believe it or not. I worked in the hospitality industry for a long time. When I started working in health and safety, I gradually educated myself on the topics at hand. Only two years ago, I completed my higher diploma in safety health and welfare. When I first came to Ireland 17 years ago, I arrived in Kilrush, working in a restaurant there.

What made you set up your own company?

I worked in a health and safety firm before for near enough ten years before I set up Modig. It was effectively the losing of my job there that made me question myself and where to go next. That led me to on this path. When I had my first child, I decided it was time to maybe find a career with better hours. This is where my move into health and safety began. I started as an administrator before becoming a sales representative, out on the road selling. I went from there to be a trainer before founding Modig.

What are your goals for the next 12 months?

I have just bought one of our wellbeing programmes out independently. A lot of our focus in the next year is on developing that. Then obviously our other goals include maintaining and working with our existing customers in terms of health and safety.

In business and life, who do you admire?

That is always one of the hard questions! Going back to my roots, I have always admired Ingvar Kamprad who founded Ikea. I like the idea he started one company, he kept that company, and he remains in it, albeit just a senior advisor. He remains human, even though he is one of the richest men in the world.

Are you guided by any particular motto?

“Live life in a fast line”: This motto has been given to me by others. I like a challenge, I like to move things forward all the time.

Away from work, what are your pastimes and hobbies?

Family always come first. When I finally get downtime, I love to hang out with my kids at home. I also have the role of the health and wellbeing office for a local GAA Club which for me has been a great hobby. I have organised many events from helping the elderly get out and about to Zumba classes to jive classes and wine tasting. It’s a great reward back. I love running and walking too.

Author: Nick Rabbits

Media: Limerick Leader